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  2. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    The urge to do the opposite of what someone wants one to do out of a need to resist a perceived attempt to constrain one's freedom of choice (see also Reverse psychology). Reactive devaluation: Devaluing proposals only because they purportedly originated with an adversary. Social comparison bias

  3. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    Choice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must have been the better option." [5] Essentially, after a choice is made people tend to adjust their attitudes to be consistent with, the decision they have already made.

  4. The Paradox of Choice - Wikipedia

    en.wikipedia.org/wiki/The_Paradox_of_Choice

    The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.

  5. Overchoice - Wikipedia

    en.wikipedia.org/wiki/Overchoice

    Overchoice or choice overload [1] is the paradoxical phenomenon that choosing between a large variety of options can be detrimental to decision making processes. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock. [2]

  6. Choice - Wikipedia

    en.wikipedia.org/wiki/Choice

    A choice is the range of different things from which a being can choose. [1] The arrival at a choice may incorporate motivators and models.. Freedom of choice is generally cherished, whereas a severely limited or artificially restricted choice can lead to discomfort with choosing, and possibly an unsatisfactory outcome.

  7. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Rational choice theory can be viewed in different contexts. At an individual level, the theory suggests that the agent will decide on the action (or outcome) they most prefer. If the actions (or outcomes) are evaluated in terms of costs and benefits, the choice with the maximum net benefit will be chosen by the rational individual.

  8. Enantiodromia - Wikipedia

    en.wikipedia.org/wiki/Enantiodromia

    Enantiodromia (Ancient Greek: ἐναντίος, romanized: enantios – "opposite" and δρόμος, dromos – "running course") is a principle introduced in the West by psychiatrist Carl Jung. In Psychological Types, Jung defines enantiodromia as "the emergence of the unconscious opposite in the course of time."

  9. Denialism - Wikipedia

    en.wikipedia.org/wiki/Denialism

    In the psychology of human behavior, denialism is a person's choice to deny reality as a way to avoid believing in a psychologically uncomfortable truth. [1] Denialism is an essentially irrational action that withholds the validation of a historical experience or event when a person refuses to accept an empirically verifiable reality.