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SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
Communicative behaviors are psychological constructs that influence individual differences in expressing feelings, needs, and thoughts as a substitute for more direct and open communication. [1] More specifically, communicative behaviors refer to people's tendency to express themselves using indirect messages. [ 2 ]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
CCP's goal is to advance the science of communication in order to improve health outcomes and save lives through programs such as knowledge management, social and behavior change communication, training and capacity building, strategic advocacy, Entertainment-Education and research and evaluation. [2]
Research shows health communication helps with behavioral change [4] in humans and conveys specific policies with practices that can serve as an alternative to certain unhealthy behaviors. The health communication field is considered more a multidisciplinary field of research theory [4] to encourage actions, practices, and evidence that ...