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Valpak prints, packages and ships coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg. [6] Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.
In May 2007, the photo program moved from the detached address label to a full-color position on the direct mail piece itself. In January 2008, the program expanded from the RedPlum Direct Mail Package to also include the RedPlum Free-standing Insert, increasing its reach to potentially 130-140 million households as well as online.
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
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