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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

3. File:Social media best practices.pdf - Wikipedia

   en.wikipedia.org/wiki/File:Social_media_best...

   This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. If the file has been modified from its original state, some details may not fully reflect the modified file.

4. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [226] Social media has affected the way youth communicate, by introducing new forms of language. [227] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".

5. Social marketing - Wikipedia

   en.wikipedia.org/wiki/Social_marketing

   Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.

6. Media strategy - Wikipedia

   en.wikipedia.org/wiki/Media_strategy

   Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer relationships, building a brand image, and improving flattened sales revenue.

7. Influencer marketing - Wikipedia

   en.wikipedia.org/wiki/Influencer_marketing

   An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...