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In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
In 1957, Woolworths began to diversify from variety retailing when it opened its first food store at Dee Why, Sydney. [8] The company further diversified in 1960, opening it first purpose-built supermarket at Warrawong, [9] purchasing the Rockmans chain of women's clothing stores [10] and commencing selling liquor at some outlets.
PFD Food Services Pty Ltd (PFD) is a wholesale food distribution business that supplies and delivers an extensive range of fresh, frozen and dry goods to business customers across Australia. [16] Woolworths took over PFD from the Smith family on 28 August 2024.
The company's slogan, "The Fresh Food People", which is known throughout Australia, was maintained as a part of the new branding. [21] Woolworths indicated that Safeway supermarkets at Camberwell and Preston would be among the first to be re-branded. [2]
Thomas Dux Grocer, also known as Thomas Dux, was an Australian chain of gourmet grocery stores operated by Woolworths from 2008 to 2017. [1]It sold a range of local and imported fresh foods and grocery items.
Food For Less was an Australian discount supermarket chain owned by Woolworths.It was established in Queensland, where a discount food barn chain operating as Jack the Slasher was acquired by Safeway and when Woolworths took over Safeway in 1990, the stores were positioned as low-cost locations that sold dry groceries and frozen perishables.
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