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A single-blade Bic razor. During the 1980s, Bic shaving products reached US$52 million in sales and had 22.4% of the market. [42] In 1981, Bic began a subsidiary called Bic Sport, which manufactured and sold water sports products. [43] Bic announced the sale of Bic Sport to the Estonian company Tahe Outdoor in 2019. [44]
In 1975, the brand released the one-piece polystyrene razor, the first single-piece disposable razor with an integrated blade and a lightweight plastic handle. [11] The company formed by Bich still exists as the Société Bic Group and is listed on the Paris Stock Exchange and majority-owned by his family. [12]
To be fair, Bic’s portfolio does include tech products, such as the cloud-connected, smart, and reusable notebooks made by Rocketbook, a company it acquired in 2020.
In January 2018, Edgewell announced it had entered an agreement to acquire luxury men's skincare brand Jack Black for an undisclosed sum. [8] The deal closed in March 2018. [9] In May 2019, Edgewell announced it would purchase the razor company Harry's, including their female-focused Flamingo brand, for $1.37 billion. [10]
BIC, however, is shifting consumers' mindset in a revolutionary way. The brand recently unveiled its newest product, Made For YOU , a brand new gender-neutral razor made to make all people get the ...
The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike. On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand EckÅ Unltd. It acquired full ownership in May 2013. [3]
In 2003, Ruffini took over Moncler, which was almost bankrupt at the time, and transformed the company by reinventing the brand. [ 8 ] [ 11 ] In 2006 and 2009, respectively, Ruffini launched the new collections Moncler Gamme Rouge [ 12 ] and Moncler Gamme Blue, [ 13 ] which debuted on the runways of Paris and Milan.
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