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Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. [8] [9] Mattel was founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler [10] in January 1945. It is the world's second largest toy maker in terms of revenue, after The Lego Group.
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American business magnate and inventor.She is best known for inventing the Barbie doll in 1959 [2] and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975.
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...
Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
The first such handheld electronic game was released by Mattel in 1977, where Michael Katz, Mattel's new product category marketing director, told the engineers in the electronics group to design a game the size of a calculator, using LED technology." [11] This effort led to the 1977 games Auto Race and Football.
Toy maker Mattel announced on Thursday that media veteran Ynon Kreiz, will be the company’s next CEO. Kreiz, who has been a member of Mattel’s board since June 2017, will take over for Margo ...
A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe.
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