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  2. Socially responsible marketing - Wikipedia

    en.wikipedia.org/wiki/Socially_responsible_marketing

    The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public. [ 2 ]

  3. Corporate social responsibility - Wikipedia

    en.wikipedia.org/.../Corporate_social_responsibility

    Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation [1] which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, community development ...

  4. Corporate environmental responsibility - Wikipedia

    en.wikipedia.org/wiki/Corporate_environmental...

    Corporate social responsibility may cover: A company running its business responsibly in relation to internal stakeholders ( shareholders , employees , customers and suppliers) The role of business in relation to the state (locally and nationally) as well as to inter-state institutions or standards

  5. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.

  6. 76 Customers Share The Worst Stores, Brands, Companies ... - AOL

    www.aol.com/lifestyle/76-customers-share-worst...

    For example, the Harvard Business School reports that increasing customer retention rates by just 5% increases profits by at least 25% and up to 95%. So, customer retention is key.

  7. Socially responsible business - Wikipedia

    en.wikipedia.org/wiki/Socially_Responsible_Business

    A socially responsible business (SRB) is a generally for-profit venture that seeks to leverage business for a more just and sustainable world.The objective of the SRBs involves more than just maximizing profits for the shareholders; it is also about creating positive changes and making valuable contributions to the stakeholders such as the local community, customers, and staff. [1]