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A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes ...
A strategic partnership (also see strategic alliance) is a relationship between two commercial enterprises, usually formalized by one or more business contracts.A strategic partnership will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship.
Strategic alliance is a type of cooperative agreements between different firms, such as shared research, formal joint ventures, or minority equity participation. [33] The modern form of strategic alliances is becoming increasingly popular and has three distinguishing characteristics: [34] They are frequently between firms in industrialized nations.
Corporate development refers to the planning and execution of strategies to meet organizational objectives. The kinds of activities falling under corporate development may include strategic planning, market and competitor mapping and tracking, phasing in or out of markets or products, arranging strategic alliances or partnerships or joint ventures, identifying and acquiring companies ...
Strategic alignment is a process that ensures an organization's structure, use of resources (and culture) support its strategy. "In its simplest form, organizational ...
A strategic alliance is a partnership between two or more companies to pursue a set of agreed upon goals while remaining independent organizations. Subcategories This category has the following 4 subcategories, out of 4 total.
Strategic management processes and activities. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.