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Positive deviance (PD) is an approach to behavioral and social change. It is based on the idea that, within a community, some individuals engage in unusual behaviors allowing them to solve problems better than others who face similar challenges, despite not having additional resources or knowledge.
Arvind Singhal (born 1962) [1] is an Indian-born American social scientist and academician. His academic research has focused on diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures.
Satanic ritual abuse is an example of this in modern times, and the case of witch hunts is an example from antiquity. These are often called moral panics, and Goode considers them a valid subject (perhaps the ideal subject) for deviance studies. Erich Goode is known for his exploration and exposure of the "moral panic" concept. He takes a "harm ...
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
The medicalization of deviance, the transformation of moral and legal deviance into a medical condition, is an important shift that has transformed the way society views deviance. [ 3 ] : 204 The labelling theory helps to explain this shift, as behavior that used to be judged morally are now being transformed into an objective clinical diagnosis.
Merton's theory on deviance stems from his 1938 analysis of the relationship between culture, structure and anomie. Merton argued that deviance is most likely to occur when there is a discrepancy between culturally prescribed goals and the legitimate means of obtaining them. [18]
Deviance regulation theory is primarily used as an intervention meant to influence behavior through social norms. [1] By framing a message about what behaviors are considered normal in either a positive or negative way, it is possible to influence individuals to either engage or abstain from those behaviors based on the desire to appear as an ...
Richard Tanner Pascale (June 14, 1938–May 24, 2024 [1] [2]) was an American academic, management theorist and business advisor. [3] He earned his MBA at Harvard.. He was based at Stanford Business School for 20 years and was named an Associate Fellow of the Saïd Business School at the University of Oxford in 2020.