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Some tints and shades of blue. In color theory, a tint is a mixture of a color with white, which increases lightness, while a shade is a mixture with black, which increases darkness. Both processes affect the resulting color mixture's relative saturation. A tone is produced either by mixing a color with gray, or by both tinting and shading. [1]
When making color decisions, it is important to determine the target audience in order to convey the right message. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a marketing piece. [41]
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.
Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .
Let all the different shades of that colour, except that single one, be placed before him, descending gradually from the deepest to the lightest; it is plain, that he will perceive a blank, where that shade is wanting, and will be sensible, that there is a greater distance in that place between the contiguous colours than in any other.
While this theory with 4 unique hues was initially considered contradictory to the Young-Helmholtz trichromatic theory's three primary colors, the two theories were reconciled theoretically by Erwin Schrödinger [7] and the later discovery of color-opponent cells in the retina and lateral geniculate nucleus (LGN) related the two theories ...
Color matches made in the paint industry are often aimed at achieving a spectral color match rather than just a tristimulus (metameric) color match under a given spectrum of light. A spectral color match attempts to give two colors the same spectral reflectance characteristic, making them a good metameric match with a low degree of metamerism ...
A primitivism about color is any theory that explains colors as irreducible properties. A reductionism is the opposite view, that colors are identical to or reducible to other properties.