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  2. Social balance theory - Wikipedia

    en.wikipedia.org/wiki/Social_balance_theory

    Structural balance theory posits that some types of triads are forbidden and others are permitted on the basis of four rules. [4]Using the term “friend” to designate a positive sentiment and the term “enemy” to designate a negative sentiment, the classic balance model defines a sentiment network as balanced if it contains no violations of four assumptions:

  3. Balance theory - Wikipedia

    en.wikipedia.org/wiki/Balance_theory

    In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.

  4. List of social psychology theories - Wikipedia

    en.wikipedia.org/wiki/List_of_social_psychology...

    Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...

  5. Social psychology - Wikipedia

    en.wikipedia.org/wiki/Social_psychology

    Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...

  6. Value (philosophy and social sciences) - Wikipedia

    en.wikipedia.org/wiki/Social_values

    The study of ethical value is also included in value theory. In addition, values have been studied in various disciplines: anthropology, behavioral economics, business ethics, corporate governance, moral philosophy, political sciences, social psychology, sociology and theology.

  7. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/.../Reciprocity_(social_psychology)

    One example of positive reciprocity is that waitresses who smile broadly or give small gifts to their patrons receive more tips than waitresses who present a minimal smile. [26] [27] Also, free samples are not merely opportunities to taste a product but rather invitations to engage in the rule of reciprocity. Many people find it difficult to ...

  8. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory is the interdisciplinary study of values.Also called axiology, it examines the nature, sources, and types of values.Primarily a branch of philosophy, it is an interdisciplinary field closely associated with social sciences like economics, sociology, anthropology, and psychology.

  9. Values scale - Wikipedia

    en.wikipedia.org/wiki/Values_scale

    According to social psychologist Milton Rokeach, human values are defined as “core conceptions of the desirable within every individual and society. They serve as standards or criteria to guide not only action but also judgment, choice, attitude, evaluation, argument, exhortation, rationalization, and…attribution of causality.” [6] In his 1973 publication, Rokeach also stated that the ...