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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style .
His About Graphic Design was published in 2017, [6] Graphic Design. A Concise History in 2001, [7] and Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965 in 2006. [8] Hollis's body of work consistently suggests a strong connection between graphic design and the cultural and social conditions that inspire it. [5]
The text was published in German, English and French, by Swiss publisher Arthur Niggli in 1967. [10] The book helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. In 1962 he helped to found the International Center for the Typographic Arts (ICTA) in New York ...
Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education ...
Hofmann's book Die Geburt eines Stils (The Birth of a Style) studies the influence of the Basel education model on Swiss graphic design. It includes works of Swiss graphic designers who were teachers and students of Basel Allgemeine Gewerbeschule or Schule für Gestaltung Basel, like Hermann Eidenbenz, Emil Ruder, Armin Hofmann, Karl Gerstner ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
New Graphic Design, French: Graphisme Actuel) was a quarterly graphic design journal founded in 1958. [1] The journal disseminated the tenets of the International Typographic Style and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965. [2]