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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style .
His About Graphic Design was published in 2017, [6] Graphic Design. A Concise History in 2001, [7] and Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965 in 2006. [8] Hollis's body of work consistently suggests a strong connection between graphic design and the cultural and social conditions that inspire it. [5]
This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image.
Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel (Basel School of Design) and was instrumental in developing the graphic design style known as the Swiss Style. His teaching methods were unorthodox and broad based, setting new standards that became widely known in design education ...
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
These stylistic choices proved to be a great influence on Weingart, who was one of the first designers to abandon these strict principles that controlled Swiss design for decades. [4] As he later wrote, “When I began teaching in 1968, classical, so-called 'Swiss typography' (dating from the 1950s), was still commonly practiced by designers ...
In 1962, they partnered with Paul Gredinger, and Gerstner+Kutter became GGK (Gerstner, Gredinger + Kutter), a leading Swiss advertising agency. [ 1 ] [ 2 ] In 2006 Gerstner donated his entire archive to the Swiss National Library in Bern, and the Karl Gerstner Archive sets out to document his design process from the earliest drafts to the final ...
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