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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
Jan Pieterse suggested that cultural globalization involves human integration and hybridization, arguing that it is possible to detect cultural mixing across continents and regions going back many centuries. [12] They refer, for example, to the movement of religious practices, language and culture brought by Spanish colonization of the Americas ...
Global media studies is a field of media study in a global scope. Media study deals with the content, history and effects of media. Media study often draws on theories and methods from the disciplines of cultural studies, rhetoric, philosophy, communication studies, feminist theory, political economy and sociology. [23]
The effects of media - speech, writing, printing, photograph, radio or television – should be studied within the social and cultural spheres impacted by this technology. McLuhan argues that all media, regardless of content, acts on the senses and reshapes sensory balance, further reshaping the society that created it.
[2] Cultural leveling within the United States has been driven by mass market media such as radio and television broadcasting and nationwide distribution of magazines and catalogs. [3] Some of these means and effects are considered artifacts of the Machine Age of the 1920s and 1930s. Today the interactions between countries worldwide have ...
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
Claiming forms of cultural dominance by Western media as a result of their worldwide commercial distribution, the thesis implicitly applied the idea of communication as a process of cause and effects (see also linear model of communication) [52] to the field of mediated cross-border communication, thus disregarding the active interpretation and ...
Cross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study. [1] Cross-cultural deals with the comparison of different cultures.