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There are actually twice as many words in the English Language that have K as the third letter as those that start with K, but words that start with K are much easier to recall and bring to mind. [43] Balance heuristic: Applies to when an individual balances the negative and positive effects from a decision which makes the choice obvious. [44]
In other words, it is easier to think of words that begin with "K", more than words with "K" as the third letter. Thus, people judge words beginning with a "K" to be a more common occurrence. In reality, however, a typical text contains twice as many words that have "K" as the third letter than "K" as the first letter. [8]
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Max Wertheimer, co-founder of Gestalt psychology; Drew Westen; Michael White, (Founder of narrative therapy) Ken Wilber, transpersonal psychology, then integral psychology; Glenn D. Wilson, personality and sexual behaviour; Richard Wiseman; Władysław Witwicki, one of the fathers of psychology in Poland, the creator of the theory of cratism
The -mania suffix is also used to describe immense appreciations and fandoms that are not necessarily psychological, including popular culture and politics. Bartmania – American television series The Simpsons (particularly character Bart Simpson), early 1990s; Beatlemania – English band the Beatles, 1960s
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