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Frank L. White (c. 1867 – February 15, 1938) was an American chef whose likeness, known as "Rastus," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
In 2002, [7] a version of the cereal called Baked Apple Life was released. Honey Graham Life was introduced in early 2004, Life Vanilla Yogurt Crunch in late 2005, and Life Chocolate Oat Crunch, in 2006. All three were discontinued by 2008. In 2008, Quaker introduced Maple & Brown Sugar Life. In the fall of 2016, Vanilla Life cereal was released.
This curation of images was compiled by Getty Images. While there are far more than 23 memorable images from Life, those featured below do a great job of showcasing the plethora of topics covered ...
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In 1934, Martin and Osa Johnson became the first married couple, and Osa only the second woman, featured on a box of Wheaties breakfast cereal. Beginning that year Wheaties put pictures of well-known people on cereal boxes to match the slogan ”The Breakfast of Champions.” Martin and Osa are pictured atop their Sikorsky S-39 amphibious plane.
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Frick Digital Image Archive: Geograph Britain and Ireland: Commons: 5,100,000+ (Nov 2016 [1]) No No Yes English Getty Images. IStock; Thinkstock; Harvard Library: Internet Archive: 3.5 million [2] Yes Yes Yes Library of Congress: Public domain: Life (magazine) Nationaal Archief (1945–1989) collection of over 400,000 (Dutch) press-images ...