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The Olympic Games have been commercialised to various degrees since the inaugural 1896 Summer Olympics in Athens, when a number of companies paid for advertising, [110] including Kodak. [ 111 ] [ 112 ] In 1908, Oxo , Odol [ de ] mouthwash, and Indian Foot Powder became official sponsors of the London Olympic Games .
The Summer Olympic Games, also known as the Summer Olympics or the Games of the Olympiad, is a major international multi-sport event normally held once every four years. The inaugural Games took place in 1896 in Athens, Greece, and the most recent was held in 2024 in Paris, France.
The other Panhellenic Games were the Pythian, Nemean, and Isthmian Games, though the Olympic Games, being the oldest among the rest, were considered the most prestigious. [37] The Olympic games were held to be one of the two central rituals in ancient Greece, the other being the much older religious festival, the Eleusinian Mysteries. [38]
The 1896 Summer Olympics (Greek: Θερινοί Ολυμπιακοί Αγώνες 1896, romanized: Therinoí Olympiakoí Agónes 1896), officially known as the Games of the I Olympiad (Greek: Αγώνες της 1ης Ολυμπιάδας, romanized: Agónes tis 1is Olympiádas) and commonly known as Athens 1896 (Greek: Αθήνα 1896), were the first international Olympic Games held in ...
In 2022, Beijing became the first city to have hosted both the Summer and Winter Olympics. By 2034, eleven cities will have hosted the Olympic Games more than once: Athens (1896 and 2004 Summer Olympics), Paris (1900, 1924 and 2024 Summer Olympics), London (1908, 1948 and 2012 Summer Olympics), St. Moritz (1928 and 1948 Winter Olympics), Lake ...
Greece has hosted the Summer Olympic Games on two occasions, the inaugural modern Olympics in 1896 and again in 2004. Both were held in Athens, which along with Los Angeles and Tokyo are the cities that have hosted the Olympic Games twice, with London and Paris being the only two cities to have hosted them three times.
In addition, the Panathenaic stadium, which was refurbished with his funding, went on to host events in the 1896, 1906, and 2004 IOC Olympics, while the Zappeion hosted fencing events in 1896, was a site of the first Olympic Village in 1906 (hosting the Hungarian Olympic team), and was used as the media center during the 2004 Athens Olympic Games.
Since the Olympic Games was the original and the pinnacle of all the games in the circuit, each festival might have had its own events but had to include all the events that took place at the Olympics, according to Young. [11] This gave the athletes the opportunity to compete in the same core events at all the Games in the Panhellenic circuit.