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HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, Sales Enablement, PPC Management and customer support.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Corporate social media is the use of social media platforms, social media communications and social media marketing techniques by and within corporations, [1] ranging from small businesses and tiny entrepreneurial startups to mid-size businesses and huge multinational firms. Within the definition of social media, there are different ways ...
Social relationship management – sometimes referred to as social CRM - is an extension of traditional relationship management that focuses on communication and feedback with customers vis-a-vis social media. Social Relationship Management tactics include listening and responding to customer feedback online, and re-posting user-generated ...
Business and professional networking Listography: List-sharing LiveJournal: Blog: Blogging Lunchclub: Social meetings Marco Polo: Mastodon: Micro-blogging, decentralized alternative to Twitter MEETin: Social meetings Meetup: Offline meetings MeWe: Likes and emojis Miaopai: Micro.blog: Microblogging MocoSpace: Mobile social network Minds
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
An image-based social network for inspiring images. Plurk: A free social networking and micro-blogging service that allows users to send updates (known as plurks) through short messages or links, which can be up to 210 text characters in length (previously 140). Scoop.it