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As a Korean-American beauty editor with over 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas ...
Korean-owned brand Aestura has a decades-long reputation for creating gentle skincare products for sensitive skin types. In fact, the brand is used in Korean hospitals and is beloved by Korean ...
Advanced Snail 96 Mucin Power Essence. Founded in 2013, right before the K-beauty boom, this brand has since garnered internet and TikTok fame for its simple and affordable skincare solutions.
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K-Beauty brand, Tonymoly. Although the focus for these beauty products are on skin aesthetics such as health, hydration, and luminous textured skin, glowing "glass skin" is favored by South Koreans. Rather than having layers of foundation, it is preferred to have a lengthy skincare regimen with a focus on toning and clarifying.
Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon. Korean men are also interested in skincare. Some use BB or CC cream.