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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Rural spaces add new challenges for economic analysis that require an understanding of economic geography: for example understanding of size and spatial distribution of production and household units and interregional trade, [6] land use, [7] and how low population density effects government policies as to development, investment, regulation ...
A rural enterprise refers to a company registered in the rural areas, was under the responsibility of the Department for Environment, Food and Rural Affairs. [6] The reasons for business operating in the rural area are favorable factors such as the appealing dwelling , fresh air, bigger extend headroom, cheaper rental fees, and harmonious ...
The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]
The automobile allows rural residents to travel farther, in less time, for goods and services. This, along with decreasing rural population, reduces the importance of the rural store. As businesses relocate from other communities, one town will become the trade center for its region, sometimes constructing a shopping mall.
Often, rural regions have experienced rural poverty, poverty greater than urban or suburban economic regions due to lack of access to economic activities, and lack of investments in key infrastructure such as education. Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and ...
Rural community development encompasses a range of approaches and activities that aim to improve the welfare and livelihoods of people living in rural areas. As a branch of community development , these approaches pay attention to social issues particularly community organizing .