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Lillian Vernon Corporation is an American catalog merchant and online retailer that sells household, children's and fashion accessory products. Founded in 1951 by Lillian Vernon ( a/k/a Lillian Menasche), out of her Mount Vernon, New York , apartment; the business name is a combination of her first name and her hometown.
Lillian Vernon (born Lilli Menasche; March 18, 1927 – December 14, 2015) was an American businesswoman and philanthropist.She founded the Lillian Vernon Corporation in 1951 and served as its chairwoman and CEO until July 1989, though she continued to serve as executive chairwoman until 2003, when the company was taken private by Zelnick Media.
Catalogs and Counters: A History of Sears, Roebuck and Company (1950), the standard scholarly history; Heine, Irwin M. "The Influence of Geographic Factors in the Development of the Mail Order Business", American Marketing Journal (1936) 3#2 pp. 127–130 in JSTOR; Latham, Frank B. 1872–1972: A Century of Serving Consumers.
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Fred Philip Hochberg (born February 3, 1952) [3] [4] is an American businessman and civic leader. After nearly two decades as an executive, including five years as president at the Lillian Vernon Corporation, he then served in various leadership roles at U.S. government agencies, non-profit organizations, and in academia.
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