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Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this communicative climate and expanded further beyond Switzerland, to America.
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading."
Type color, or colour, is an element of typography that describes how dense or heavy the text appears on the page. [1] Finding the correct balance of type color and white space can make text more easily readable. [2]
Typography, as an aspect of cartographic design, is the craft of designing and placing text on a map in support of the map symbols, together representing geographic features and their properties. It is also often called map labeling or lettering , but typography is more in line with the general usage of typography .
Many found the cost of maintaining high standards of typographic design and technical skill made it more economical to outsource to freelancers and graphic design specialists. The availability of cheap or free fonts made the conversion to do-it-yourself easier, but also opened up a gap between skilled designers and amateurs.
The OpenType format defines a number of typographic features that a particular font may support. Some software, such as Adobe InDesign , LibreOffice / OpenOffice , or recent versions of Lua / XeTeX , gives users control of these features, for example to enable fancy stylistic capital letters (swash caps) or to choose between ranging (full ...
Diagram of a cast metal sort.a face, b body or shank, c point size, 1 shoulder, 2 nick, 3 groove, 4 foot.. In professional typography, [a] the term typeface is not interchangeable with the word font (originally "fount" in British English, and pronounced "font"), because the term font has historically been defined as a given alphabet and its associated characters in a single size.