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The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it."
For example, in 2005, Carl's Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. While the ad provoked outrage from a number of groups, Carl's Jr. sales grew substantially.
Das etwas andere Restaurant (The somewhat different restaurant) (1971–1977) Essen mit Spaß (Eating with fun) (1978–1982) Gut, dass es McDonald's gibt (It's good that McDonald's exists) (1982–1987) Der Platz, wo Du gern bist, weil man gut isst (The place where you like to be because you eat well) (1987–1991)
The promotion, sponsored by the Yonkers Downtown Business Improvement District, ... Restaurant promotions define the new year in White Plains, Yonkers NY. Related articles. AOL.
“It’s a great excitement and energy in our restaurants,” said McDonald’s USA president Joe Erlinger of the $5 meal in June 2024. “It’s a way to really bring value and affordability to ...
Food marketing is the marketing of food products. ... Product location in a store is also a definition of place in the marketing mix. For example, a particular place ...
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