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A Roman statue of Bacchus, god of wine (c. 150 AD, copied from a Hellenistic original, Prado Museum, Madrid).. Ancient Rome played a pivotal role in the history of wine.The earliest influences on the viticulture of the Italian Peninsula can be traced to ancient Greeks and the Etruscans.
The popina (pl.: popinae) was an ancient Roman wine bar, where a limited menu of simple foods (olives, bread, stews) and selection of wines of varying quality were available. The popina was a place for plebeians of the lower classes of Roman society (slaves, freedmen, foreigners) to socialize and in Roman literature they were frequently ...
A Roman fresco from Pompeii, 1st century AD, depicting a Maenad in silk dress, Naples National Archaeological Museum; silks came from the Han dynasty of China along the Silk Road, a valuable trade commodity in the Roman empire, whereas Roman glasswares made their way to Han China via land and sea.
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Roman vendors could also market based on their own unique product brand. In Pompeii merchants advertised their own brands of garum, a Roman fish sauce, based on its ingredients, processing, and the manufacturer. Two known marketing slogans from Pompeii are "essence of the best mackerel" and "best available."
A 2,000-year-old Roman funerary urn unearthed in southern Spain has been shown to contain the oldest wine ever found still in liquid form. A 2,000-year-old Roman funerary urn unearthed in southern ...