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As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]
The concept of a buying center (as a focus of business-to-business marketing, and as a core factor in creating customer value and influence in organisational efficiency and effectiveness) formulates the understanding of purchasing decision-making in complex environments. Some of the key factors influencing a buying center or DMU's activities ...
Sometimes, consumer purchase decisions are made in unexpected circumstances, or a situation will delay or shorten people's decision-making process. Research has found that in waiting for scenarios where consumers are ubiquitous, seemingly unrelated physical cues, such as area carpets or queue guidelines, can act as virtual boundaries that alter ...
The decision-making process is still not well enough understood to clarify the distinction between the models used to represent the process and the process of decision-making itself. [3] Many researchers reject the idea of a two-step decision-making process using a consideration set, and instead insist on viewing the consideration set as simply ...
Buyer's remorse is thought to stem from cognitive dissonance, specifically post-decision dissonance, that arises when a person must make a difficult decision, such as a heavily invested purchase between two similarly appealing alternatives. Factors that affect buyer's remorse may include the resources invested, the involvement of the purchaser ...
Factors like an aging population, the cost-of-living crisis, a desire for relatively inexpensive entertainment, and a wide range of multiliving situations and communities are influencing ...
Rates on a 15-year mortgage stand at an average 6.21% for purchase and 6.17% for refinance, up 3 basis points from 6.18% for purchase and up 3 basis points from 6.14% for refinance over the past week.
The average rate for shorter 15-year terms is 6.23% for purchase and 6.22% for refinance, down 2 basis points from 6.25% for purchase and 2 basis points from 6.24% for refinance this time last week.