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6" Action Figure Toy Line of DC Superheroes. DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line.
DC Multiverse is an American action figure toyline from Mattel, later by McFarlane Toys. Primarily consisting of 6-inch figures during Mattel 's run and 7-inch figures during McFarlane Toys production, the line is based on properties owned by DC Comics .
While the Fighting Figures are half the size of the main line. These are double-sized versions of characters previously released as 6" figures. It is a continuation of the Mattel 12" Batman and Mattel 12" DC Superheroes line.
DC Universe Classics was an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics .
These figures, similar in scale to the Super Powers Collection, introduced a competing marketing strategy between manufacturers of Marvel and DC action figures. This started the trend of Marvel and DC using competing toy manufacturers to produce their toys—a trend that continues to this day. [citation needed]
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.