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Bubble tea is becoming more and more popular stateside — according to Fortune Business Insights, the American bubble tea market size is projected to grow from $464.29 million in 2023 to $750.59 ...
Bubble tea (also known as pearl milk tea, bubble milk tea, tapioca milk tea, boba tea, or boba; Chinese: 珍珠奶茶; pinyin: zhēnzhū nǎichá, 波霸奶茶; bōbà nǎichá) is a tea-based drink that originated in Taiwan in the early 1980s.
Mixue's mascot, "Snow King" (雪王) The Mixue Ice Cream & Tea brand was created in 1997 by Zhang Hongchao, a student at Henan University of Economics and Law. [8] At the time, it was a street stall in Zhengzhou that sold shaved ice and cold drinks, which he started from a 3,000-yuan loan from his grandmother. [9]
Ever since the first wave of boba tea shops hit the U.S. in the 1990s, the popularity of the Taiwanese drink with floating tapioca balls sipped through oversized straws has been bursting.
The chain sells acai bowls, coffee, frappes, juice, iced tea, milk tea, milkshakes, shaved ice, slushies, and smoothies. Non-drinks that can also be bought include french fries and popcorn chicken. [3] At its founding, it had only 40 drinks on its menu, but it has increased to over 140, with more being added yearly.