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  2. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...

  3. Public service announcement - Wikipedia

    en.wikipedia.org/wiki/Public_service_announcement

    A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...

  4. Predatory advertising - Wikipedia

    en.wikipedia.org/wiki/Predatory_advertising

    Emotional Vulnerability, wherein the emotional states of individuals—temporary or persisting—are leveraged by advertisers to sell products that purportedly address these emotional ills. This avenue of exploitation has become especially pertinent as marketer access to data on individual users has become increasingly comprehensive, and ...

  5. Effects of advertising on teen body image - Wikipedia

    en.wikipedia.org/wiki/Effects_of_advertising_on...

    Low self-esteem that stems from teenage advertising can have detrimental effects on teenagers. Seventy-five percent of young women with low self-esteem report engaging in negative activities such as "cutting, bullying, smoking, or drinking when feeling bad about themselves". Teen promiscuity is another possible effect of low self-esteem. [20]

  6. List of allegations of misuse of the Internal Revenue Service

    en.wikipedia.org/wiki/List_of_allegations_of...

    An IRS investigation into Louisiana Governor and Senator Huey Long (pictured) launched by President Franklin D. Roosevelt has been cited as the first example of IRS political targeting. Use of the IRS for political targeting has been alleged as far back as the Franklin D. Roosevelt administration.

  7. Transfer (propaganda) - Wikipedia

    en.wikipedia.org/wiki/Transfer_(propaganda)

    Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.