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Organizational identification correlates to the relationship between self-identification and commitment to an organization. [9] Organizational identification instills positive outcomes for work attitudes and behaviors including motivation, job performance and satisfaction, individual decision making, and employee interaction and retention.
Organizational Identity is to not simply be an organization that provides commodities and services or to take stands on the salient issues of the day, but to do these things with a certain distinctiveness that allows the organization to create and legitimize itself, its particular "profile," and its advantageous position [1]. [11]
Organizational digital identity is a collectively shared digital identity prototype in organizations, consisting of fondness towards digital technology and the related social identification. [ clarification needed ] The concept was first introduced by Ricarda Bouncken at the iBegin conference in Copenhagen 2019. [ 1 ]
Researchers have found that a desire for quality (rather than profits) is associated with professional identification. [6] Organizations tend to be concerned with efficiency and profitability, whereas professions care mainly about providing the highest-quality service (as defined by the professions), almost regardless of cost or revenue considerations (Freidson, 2001).
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
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