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Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.
Google servers create a PNG image of a chart from data and formatting parameters specified by a user's HTTP request. The service supports a wide variety of chart information and formatting. Users may conveniently embed these charts in a Web page by using a simple image tag. Originally the API was Google's internal tool to support rapid ...
The APIs provide functionality like analytics, machine learning as a service (the Prediction API) or access to user data (when permission to read the data is given). Another important example is an embedded Google map on a website, which can be achieved using the Static Maps API, [1] Places API [2] or Google Earth API. [3]
Google Charts can be used to create real-time dashboards for monitoring and reporting data, which may be useful in some career fields. Another article from the NCBI, "Using Google Charts API to Generate a Real-Time Report Dashboard" (NCBI article [ 4 ] ), demonstrated this feature's integration in healthcare and research.
Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
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