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Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains. [1] Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces. [2] The hotel generally display a lodging with a ...
According to TravelClick, the opaque channel accounted for 6% of all hotel reservations for major brands in 2012, up 2% from 2010. [ 1 ] The primary consumers of opaque inventories are price-conscious people whose primary aim is the cheapest travel possible and are less concerned with the specifics of their travel plans.
Best Available Rate (BAR), also known as Best Rate Guaranteed (BRG), is a pricing mechanism used by hotels and hotel chains. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand. There are several interpretations and executions of BAR in the hotel industry.
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The hotel was established in 1952 by Mack Kufferman, who bought the LaRue Restaurant which had opened a year earlier. The hotel was opened on December 15, 1952, as a casino and hotel with 200 rooms. The hotel rooms were divided into four two-story motel wings, each with fifty rooms, and named after famous race tracks.
The new owners took Sogo public with the help of Lifestyle International in 2004. Sogo Hong Kong Co. Ltd, the Sogo franchisee, now operates one additional store in Tsim Sha Tsui, which opened on September 30, 2005, marking the 25th anniversary of Sogo in Hong Kong. The Causeway Bay store added a large extension, which opened on November 22, 1993.
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