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  2. ISO 22301 - Wikipedia

    en.wikipedia.org/wiki/ISO_22301

    ISO 22301 is an international standard for business continuity management systems.It was developed in March 2012 by International Organization for Standardization.The goal of the standard is to specify requirements to plan, establish, implement, operate, monitor, review, maintain and continually improve a documented management system to protect against, reduce the likelihood of occurrence ...

  3. Business continuity planning - Wikipedia

    en.wikipedia.org/wiki/Business_continuity_planning

    Business continuity planning life cycle. Business continuity may be defined as "the capability of an organization to continue the delivery of products or services at pre-defined acceptable levels following a disruptive incident", [1] and business continuity planning [2] [3] (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal ...

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  5. Business continuity and disaster recovery auditing - Wikipedia

    en.wikipedia.org/wiki/Business_continuity_and...

    As such, a business continuity plan is a comprehensive organizational strategy that includes the DRP as well as threat prevention, detection, recovery, and resumption of operations should a data breach or other disaster event occur. Therefore, BCP consists of five component plans: [8] Business resumption plan; Occupant emergency plan

  6. IT disaster recovery - Wikipedia

    en.wikipedia.org/wiki/IT_disaster_recovery

    The disaster recovery strategy derives from the business continuity plan. [27] Metrics for business processes are then mapped to systems and infrastructure. [28] A cost-benefit analysis highlights which disaster recovery measures are appropriate. Different strategies make sense based on the cost of downtime compared to the cost of implementing ...

  7. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Koichi Shimizu, a professor at Josai University proposed a 4 Cs classification of marketing mix in 1973. Then in 1979, it was expanded to the 7Cs Compass Model. [39] The 7Cs Compass Model is a framework of co-marketing, which is a marketing strategy where business entities collaborate closely in their marketing efforts. Also the co-creation ...

  8. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

  9. CBCP - Wikipedia

    en.wikipedia.org/wiki/CBCP

    CBCP may refer to one of the following: Center Beam Candle Power; Certified Building Commissioning Professional, an Association of Energy Engineers certification; Cross-Border Co-operation Process, a European union initiative; Catholic Bishops' Conference of the Philippines; Certified Business Continuity Professional