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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM , UPS , Enron , Morningstar, Inc. , Westinghouse , ABC , and NeXT .
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Former logo for UPS designed by Paul Rand, and evoked in today's logo, the difference being the added box. This logo also appears on a transparent background with the lines seen in yellow here appearing in the shade of brown used in the background here. Date: 1961: Source: Traced from multiple sources; coloring taken from livery: Author: Paul ...
In due course, Richard Huppertz, manager of design coordination at Westinghouse, developed a concept that would bring greater recognition to the 'circle w' logo created by graphic designer Paul Rand. [5] Rather than using words, the sign Huppertz had in mind would rely solely on the Westinghouse corporate mark. [6]
International Business Machines Corporation 1972–current logo, by Paul Rand IBM CHQ in Armonk, New York, in 2014 Trade name IBM Formerly Computing-Tabulating-Recording Company (1911–1924) Company type Public Traded as NYSE: IBM DJIA component S&P 100 component S&P 500 component ISIN ISIN: US4592001014 Industry Information technology Predecessors Bundy Manufacturing Company Computing Scale ...
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Paul Rand is well known as a design pioneer for designing many popular corporate logos, including the logo for IBM, NeXT and UPS. William Caslon, during the mid-18th century, designed many typefaces, including ITC Founder's Caslon, ITC Founder's Caslon Ornaments, Caslon Graphique, ITC Caslon No. 224, Caslon Old Face and Big Caslon.