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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM , UPS , Enron , Morningstar, Inc. , Westinghouse , ABC , and NeXT .
During this period of growth, Enron introduced a new corporate identity on January 14, 1997, and from that point adopted their distinctive tricolor E logo. This logo was one of the final projects of legendary graphic designer Paul Rand before his death in 1996, and debuted almost three months after his departure.
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Paul Rand (1914–1996) ... Alternative names: Peretz Rosenbaum. Description: American designer, graphic designer and teacher: ... This logo image consists only of ...
IBM is nicknamed Big Blue partly due to its blue logo and color scheme, [180] [181] and also in reference to its former de facto dress code of white shirts with blue suits. [ 180 ] [ 182 ] The company logo has undergone several changes over the years, with its current "8-bar" logo designed in 1972 by graphic designer Paul Rand . [ 183 ]
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The first "ABC Circle" logo, designed by Paul Rand in 1962. In 1962, graphic designer Paul Rand redesigned the ABC logo into its current and best-known form, with the lowercase letters "abc" enclosed in a single black circle. The new logo debuted on-air on October 19 of the same year, but it was not until the following spring that it was fully ...
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