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The GEICO Cavemen are trademarked characters of the auto insurance company GEICO, used in a series of television advertisements that aired beginning in 2004. The campaign was created by Joe Lawson and Noel Ritter while working at The Martin Agency. According to an episode of the public radio show 99% Invisible, "It's so easy a caveman could do ...
GEICO has many well-known ad campaigns. In 2012 GEICO spent over US$1.1 billion in advertising, or 6.8% of its revenue. [16] All campaigns are made and produced by The Martin Agency in Richmond, Virginia. GEICO ads have featured several well-known mascots, including: Martin the GEICO Gecko is their most well-known spokesperson mascot.
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More than $100 million of [ad] time and space had been donated by mid-1981, making McGruff one of the most popular Ad Council campaigns." [18] As a result of the advertisements, over 1 million free booklets had been distributed, and another 250,000 were purchased from the Government Printing Office. The Army printed 300,000 booklets for their ...
Cavemen (TV series) Cavemen. (TV series) Cavemen is an American sitcom that aired on ABC from October 2 to November 20, 2007. The show was developed by Joe Lawson, Josh Gordon and Will Speck, based on the GEICO Cavemen TV commercials, which were also written by Lawson. It was described by the network as a "unique buddy comedy that offers a ...
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