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Kraft began another advertising blitz, including a hotline, 1-800-Minute-1, people could call for recipe ideas. [4] The Minute Rice product was sold to Ebro Foods (part of Ebro Puleva) in the United States in 2006, and to Ronzoni Foods Canada Corporation in Canada, which was renamed Catelli Food Corporation. [5]
This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.). The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.
In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as Minute Rice, a brand of parboiled rice. As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million.
This rice got high marks for its fluffy texture—in fact, every tester used the term fluffy to describe Minute rice. And it wasn’t mushy or too crunchy. The grains separated easily and tasted ...
Photos: The brands. Design: Eat This, Not That!If dinner time has you reaching for a protein, a vegetable, and a starch, seasoned rice likely has a spot in your pantry. Whether it's 90-second rice ...
Heat dressing in Dutch oven or large deep skillet on medium-high heat. Add chicken; cook 3 min., stirring occasionally. Stir in broth; bring to boil. Add rice; stir. Return to boil; cover. Simmer ...