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Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]
Defensive pessimists performed worse when encouraged than the defensive pessimists whose strategy was not manipulated. [2] Defensive pessimism is an adaptive strategy for those who struggle with anxiety: their performance decreases if they are unable to appropriately manage and counteract their anxiety.
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Whereas defensive strategies include behaviours like avoidance of threatening situations or means of self-handicapping, assertive strategies refer to more active behaviour like the verbal idealisation of the self, the use of status symbols or similar practices. [13] These strategies play important roles in one's maintenance of self-esteem. [14]
Examples of defence mechanisms include: repression, the exclusion of unacceptable desires and ideas from consciousness; identification, the incorporation of some aspects of an object into oneself; [3] rationalization, the justification of one's behaviour by using apparently logical reasons that are acceptable to the ego, thereby further ...
Defensive communication leads to the degrading of discourse in a group. Defensive communication is a communicative behavior that occurs within relationships, work environments, and social groups [1] [2] when an individual reacts in a defensive manner in response to a self-perceived flaw or a threat from outsiders.
Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share.