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The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. [6] Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. [7]
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The success of this new business venture led to the purchase of Atlanta, Georgia mattress maker Hirsch and Spitz and a Seattle plant in 1919. [10] With the company's new acquisitions, Simmons Manufacturing Company was officially in the mattress business. Z.G. Simmons II, known by now as "the Chief", continued to find ways to improve and expand.
Edwards took the name "Sealy" for his new company and expanded it to a national market. Due to lack of funding for manufacturing, Sealy expanded using a licensing-expansion similar to that of Coca-Cola. By 1920, Sealy had 28 licensed plants and was the first mattress company to expand using a licensing program.
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How I Tested the Best Mattresses to Buy Online. First, I had PureWow editors, staffers and friends put some of the buzziest mattress brands to the test. (Think: Saatva, Avocado, Cocoon by Sealy ...
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