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An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or ...
Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 by W. F. R. Hardie (1902–1990) in the United Kingdom after R. B. McCallum, a friend of Hardie's, requested a word to describe the study of elections. Its first documented usage in ...
According to Blumer, public opinion is discussed as a form of collective behavior (another specialized term) which is made up of those who are discussing a given public issue at any one time. Given this definition, there are many publics; each of them comes into being when an issue arises and ceases to exist when the issue is resolved.
Gallup was the first polling organization to conduct accurate opinion polling for United States presidential elections. [1] [2] Gallup polling has often been accurate in predicting the outcome of presidential elections and the margin of victory for the winner. [3]
Many interpret the “margin of error,” commonly reported for public opinion polls, as accounting for all potential errors from a survey. It does not. There are many non-sampling errors, common to all surveys, that can include effects due to question wording and misreporting by respondents.
The Roper Center for Public Opinion Research at Cornell University is the world's oldest archive of social science data and the largest specializing in data from public opinion surveys. Its collection includes over 27,000 datasets and more than 855,000 questions with responses in Roper iPoll , adding hundreds more each year.
Public Opinion is a book by Walter Lippmann published in 1922. It is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion . [ 1 ]
From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.