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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
But wearing regular football boots on turf greatly reduces the life of the boot, so manufacturers have developed football boots for artificial grass (AG), which have smaller circular studs. The other type of football boot is SG (soft ground) for playing on well-grassed or sodden field. [ 18 ]
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The cup was created to train the American soccer team and to popularize the sport in the US before the men's 1994 FIFA World Cup. [1] Originally known as the U.S. Cup, the name was changed to the Nike U.S. Cup after Nike, Inc. signed a ten-year, $120 million contract with the United States Soccer Federation to sponsor the U.S. national teams in October 1997.