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Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. [16] The company initially operated in Eugene, Oregon as a distributor for Japanese shoemaker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. [16]
Established as "Blue Ribbon Sports" by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. [1] The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. [1]
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs.
Onitsuka Tiger Mexico 66 in white/blue/red. In 1968, Blue Ribbon Sports started importing Onitsuka to the American market, including the TG-4 "Marathons", with nylon uppers and flat rubber soles, and their training shoe, the Cortez, with an all-leather white upper and thickly padded soles. They also had an all-around exercise shoe called the ...
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In 1964, Bowerman entered into a handshake agreement with Phil Knight, who had been a miler under him in the 1950s, to start an athletic footwear distribution company called Blue Ribbon Sports, later known as Nike, Inc. Knight managed the business end of the partnership, while Bowerman experimented with improvements in athletic footwear design ...
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