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By 1900, a paste made of hydrogen peroxide and baking soda was recommended for use with toothbrushes. Pre-mixed toothpastes were first marketed in the 19th century, but did not surpass the popularity of tooth-powder until World War I.
However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening. [citation needed] R.O.C.S.: "unique toothpastes, which are made with natural ingredients using their own low-temperature technology, under the R.O.C.S. brand."
Washington Wentworth Sheffield (April 23, 1827 – November 4, 1897) was an American dental surgeon best known for inventing modern toothpaste in the 1870s. With the help of his son Lucius T. Sheffield, he was also the first to sell the paste in collapsible tubes.
The first advertisement published for Dr. Sheffield's Crème Angelique Dentifrice (the first commercial toothpaste) toothpaste appeared in the New London Telegram on March 12, 1881. [3] In 1986, the company was purchased by the Faria family, who continue to operate in New London, Connecticut. [4]
Together with Willoughby D. Miller, who set up in 1890 the pioneering and still valid theory that bacteria of the oral flora degrade carbohydrates to acids, that damage the enamel and allow bacteria to access and destroy the dentin by caries, Jenkins developed a toothpaste and named it Kolynos, the first toothpaste containing disinfectants. [11]
In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs. [4] By 1908, they initiated mass sales of toothpaste in tubes.
In 1960 Crest became the first toothpaste to be endorsed by the American Dental Association as an effective decay-preventing agent. [ 3 ] [ 4 ] In 1959 he cowrote one of the first widely used textbooks of college chemistry titled General Chemistry , which was published in six editions.
The Macleans company scored a major takeover after Woolworths stocked it in the early 1930s (as the company only sold Colgate toothpaste previously). In 1938, Macleans was purchased by Beecham Group. [5] In 1987, GlaxoSmithKline introduced an antibacterial agent into the Macleans toothpaste, being the first to do so.