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1996 – Launched retail sales on CompUSA.com. 1997 – Partners with Apple Computer in a "store within a store" concept for selling Macintosh computers. By January 19, 1998, 57 stores had been built with the remainder to be built by February 1998. 1998 – Acquired Tandy's Computer City subsidiary with the help of former CEO Nathan P. Morton.
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Ray Joseph became an employee of OC Mall and came up the Win 95 launch promotion to sell 2% of Microsoft's launch putting PC Mall is a strong relationship with Microsoft. In 1996–1997, the company acquired Computability, a Milwaukee-based company, [6] and Elek-Tek, a Chicago-based company, both dealing primarily with PC Wintel products.