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You want to make sure it’s the right shade, it delivers adequate coverage and it stays on all day. While we love a full-coverage formula fo The 19 Best Lightweight Foundations for Smooth ...
Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
In January 2010, Procter & Gamble launched "Clean Makeup for Clean Water", a charitable program aimed toward providing clean drinking water to places and people in need. [9] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water.
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.7 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
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