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Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
In 1933, Lacoste founded La Société Chemise Lacoste with André Gillier. The company produced the tennis shirt, also known as a "polo shirt," which Lacoste often wore when he was playing; this had a crocodile (often thought to be an alligator) embroidered on the chest. In 1963, Lacoste's son Bernard took over the management of the company.
Croc O' Shirt patch. Croc O' Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. Croc O' Shirt was introduced in late 1980. [1]
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Lacoste S.A. (/ l ə ˈ k ɔː s t,-ˈ k ɒ s t /; [5] French:) is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6]
Swap that t-shirt out for a Lacoste polo, and 90 percent of the time you're going to look better. You can go to the beach, walk in the park, and sit down to a nice meal without embarrassing your date.