Search results
Results From The WOW.Com Content Network
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. [ 1 ]
In 2012, the total value of the Chiang Mai MICE industry reached 3.9 billion baht, of which 3.8 billion baht was contributed by 46,826 foreign MICE travellers. [ 25 ] In 2016, Chiang Mai was ranked 28th among Asia-Pacific and Middle East cities based on the number of meetings that took place, [ 26 ] rising from its rank of 34th in 2015.
MICE Industry (Market) Expected to Reach $ $2,309.4 billion, Globally, by 2032 at 11.6% CAGR—Allied Market Research Wilmington, Delaware , Sept. 30, 2024 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled “ MICE Industry by Event type ( meeting , incentive, convention, and exhibition ) : Global Opportunity Analysis and ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
On 11 January 2005, Minister for Trade and Industry unveiled the Singapore Tourism Board’s (STB) targets to doubling visitor arrivals to 17 million by 2015. In March 2010, the STB projected a 20–30% increase in visitor arrivals for the year due to the opening of Marina Bay Sands and Resorts World Sentosa . [ 11 ]
ETC was established in Stalheim, Norway, during an excursion of the 1948 Congress of the International Union of Official Travel Organizations (IUOTO).ETC became IUOTO's regional commission for Europe in line with the latter's aim “to promote, in a technical and entirely non-political manner, freedom of travel, so as to strengthen peace and mutual understanding between the nations of the ...
The film industry is an example where the importance of testing film content and marketing material involves: Concept testing, which evaluates reactions to a film idea and is fairly rare; Positioning studios, which analyze a script for marketing opportunities; Focus groups, which probe viewers' opinions about a film in small groups prior to ...