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A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
February: Another warehouse fire consumes most of Lego inventory of wooden toys. Production of wooden toys is discontinued; the company changes its focus to the plastic building bricks. Lego Finland and Lego Netherlands are established. By the end of the year, the company grows to 450 employees. 1961: The Lego wheel is introduced.
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
Hilary Page (1904-1957), UK – Self-Locking Building Bricks, the predecessor of Lego Larry Page (born 1973), U.S. – with Sergey Brin invented Google web search engine William Painter (1838–1906), UK/U.S. – Crown cork , Bottle opener
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2]