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  2. Three levels of leadership model - Wikipedia

    en.wikipedia.org/wiki/Three_levels_of_leadership...

    Behavioral styles theory: Blake and Mouton, in their managerial grid model, proposed five leadership styles based on two axes – concern for the task versus concern for people. They suggested that the ideal is the "team style", which balances concern for the task with concern for people.

  3. Managerial grid model - Wikipedia

    en.wikipedia.org/wiki/Managerial_grid_model

    The managerial grid model or managerial grid theory (1964) is a model, developed by Robert R. Blake and Jane Mouton, of leadership styles. [1] This model originally identified five different leadership styles based on the concern for people and the concern for production. The optimal leadership style in this model is based on Theory Y.

  4. Wishful thinking - Wikipedia

    en.wikipedia.org/wiki/Wishful_thinking

    Wishful thinking is often studied in the context of psychology through the application of ambiguous figure studies, the hypothesis being that when presented with an ambiguous stimuli, the participant will interpret the stimuli in a certain way depending on the conditions or priming the participant experiences.

  5. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Game theory can also be used in some circumstances. Psychological models – psychological and cognitive processes such as motivation and need recognition. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences. Consumer behavior models – practical models used by ...

  6. Trait leadership - Wikipedia

    en.wikipedia.org/wiki/Trait_Leadership

    Another model that has emerged in the trait leadership literature is the Integrated Model of Leader Traits, Behaviors, and Effectiveness. [3] This model combines traits and behaviors in predicting leader effectiveness and tested the mediation effect of leader behaviors on the relationship between leader traits and effectiveness.

  7. Behavioural change theories - Wikipedia

    en.wikipedia.org/wiki/Behavioural_change_theories

    Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.

  8. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  9. Overconfidence effect - Wikipedia

    en.wikipedia.org/wiki/Overconfidence_effect

    Wishful-thinking effects, in which people overestimate the likelihood of an event because of its desirability, are relatively rare. [10] This may be in part because people engage in more defensive pessimism in advance of important outcomes, [ 11 ] in an attempt to reduce the disappointment that follows overly optimistic predictions.