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The evolution of use of italic to show emphasis happened in the sixteenth century and was a clear norm by the seventeenth. The trend of presenting types as matching in typefounders' specimens developed also over this period. [25] Italics developed stylistically over the following centuries, tracking changing tastes in calligraphy and type design.
When italics could cause confusion (such as when italics are already being heavily used in the page for some other purpose, e.g., many non-English words and phrases), double quotation marks instead may be used to distinguish words as words ("Just Say No" was an advertising campaign).
Emphasis is provided by using italics, used for key words, stage directions and the names of characters, and capitalization of key words. There are many designs. With both italics and boldface, the emphasis is correctly achieved by swapping into a different font of the same family; for example by replacing body text in Arial with its bold or ...
Use {{Italic title}} to italicize the part of the title before the first parenthesis. Use {{Italic disambiguation}} to italicize the part of the title in the parenthesis. Use the {{DISPLAYTITLE:}} magic word or {{Italic title|string=}} template for titles with a mix of italic and roman text, as at List of Sex and the City episodes and The Hustler.
Use of italics should conform to Wikipedia:Manual of Style/Text formatting § Italic type. Do not use articles (a, an, or the) as the first word (Economy of the Second Empire, not The economy of the Second Empire), unless it is an inseparable part of a name (The Hague) or of the title of a work (A Clockwork Orange, The Simpsons).
It's used a lot in math, since all usual variables|math variables are italic and serif both. For folks not conversant with mathematical typesetting rules, it probably seems like fluff, even though for us inside mathematics, the ubiquitous use of an italic serif font for most (but not all) single-letter symbols makes it a huge time-saver.
I would like to italicize Cyrillic, in references to academic publications, because the italic is not used as "distinction from the surrounding material", as you phrase it, but to convey meaningful information to the reader of the citation: when we cite a chapter in a book, or an article in a journal, we leave the chapter or article name ...
Use italics when italics would be used in running text; for example, ... the titles of books, films, and other creative works ... are italicized both in ordinary text and in article titles. A discussion regarding a particular article title has raised the following questions which may deserve clarification within the guidelines: